International World Book Day

POPULAR COMMEMORATES WORLD BOOK DAY

In conjunction with the International World Book Day, launches its mega promotion with freebies, exclusive memo pad and special book offers for its loyal customers nationwide. 23 April was designated as World Book Day in 1995 by UNESCO General Conference and is celebrated in over 30 countries around the globe each year. On this Day, special events and activities are held in various countries, to encourage everyone, particularly young people, to discover the joy of reading.

In choosing April 23 as World Book Day, UNESCO drew inspiration from a Catalan tradition. On this day in Catalonia, numerous book fairs and street festivals are held and customers are offered a rose with every book they buy. By celebrating this Day throughout the world, UNESCO seeks to actively promote books and good reading habits.

April 23 is also a symbolic date in world literature, marking the birth or death of such renowned writers as Miguel de Cervantes, William Shakespeare and the Inca Garcilaso de la Vega. In conjunction with the World Book Day, POPULAR is organizing a nationwide promotion with the following offers from 17-30 April 2009:

1) FREE* Exclusive Memo Pad with minimum purchase of RM60 for POPULAR Card members & RM80 for non-members in a single receipt. Strictly while stocks last.
2) Selected English Book titles rebate up to 20%.
3) Selected Chinese Book titles, Members rebate 20% & Non-member rebate 10%.
4) Selected CD-Rama items offered at special prices.
5) Selected Stationery items, Members rebate 30% & Non-member rebate 10%.

To find out more, please visit your nearest POPULAR Bookstores today or log into our website at http://www.popular.com.my/
*Terms & Conditions apply.

{Ylikdis: via email}